How Co-op promotes responsible marketing to improve health
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Credit: Co-op FoodWhere are we in tackling unhealthy advertising?
Sadiq Khan, Mayor of London, recently revealed that Transport for London is to strip ALL junk food advertisements from trains, trams, buses, and boats around the city - likely a huge step forward into tackling the obesity epidemic in the UK.
But with this being implemented only in the capital itself, what's happening in the rest of the country? In poorer areas? On public transport in other cities? On billboards? And what about what we see on the internet?The Advertising Standards Agency (ASA) has placed guidelines on the advertising of junk food to children. High fat, high sugar products are currently banned in children’s media, including on social media and online spaces - however, when we log off, what happens around us? There are currently many misleading promotions that can often make it difficult for consumers to make healthy choices: BOGOF deals, multipacks. Brightly
Credit: Co-op FoodCo-op wants to make healthy choices easy for
Credit: Co-op Food
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Credit: Co-op FoodIt’s not just in-store where the Co-op is making changes. Its online site has a library of easily located resources that help you to understand what you’re eating, but to still enjoy your food too. The site seeks to educate about those dreaded ‘S’ words (sugar, salt), and that ‘F’ one too (fat), alongside recipes for all ages. These recipes are seasonal and fresh, but also cover a wide range of budgets and skill capabilities - perfect whether you’re an eager chef in the making or a poor student whose repertoire currently includes baked beans on toast and a packet of super noodles. Check out our round-ups of easy vegan recipes, healthy food swaps, and gluten-free snacks for some inspiration. On top of this, there are also resources and incentives on getting active, packing in that five-a-day, and responsible drinking - essential for learning how to look after yourself whilst making the most of your university experience. Partnership with Parkrun Co-op has also teamed up with Parkrun, the weekly 5k that gets people across the country out of bed, in their trainers and running around their local park every Saturday morning. Supporting fitness, health and local communities, Co-op can often be seen popping up at Parkruns with goodie boxes, inspiration, and ideas to keep runners motivated. Find out more about Co-op's relationship with Parkrun here and don't forget to read our tips on how to power your run with easy food swaps.
Head to the Health & Wellbeing sections of Co-op's website to read more about what they’re doing and to put your health into your control. Students get 10% off at Co-op with a Totum or NUS extra card. Find your local Co-op here. For more inspiration from Co-op throughout the year follow @coopukfood.