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Wine infused popcorn - a revolution in cinema snacking?

2nd July 2013
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Ever wished you could have some good old wine time in front of the cinema screen without being removed by an over-zealous usher?

Well, that day might be just around the corner - two unique new popcorn flavours have hit the market, courtesy of artisan popcorn bar Populence. The twist? They’re infused with wine.

Yes, it sounds like our kind of snack too.

The wine-laced popcorn is the invention of New York’s Populence and wine maker Kim Crawford, from New Zealand.

Two flavours have been created - Pinot Noir Chocolate Drizzle, if red is your preference, and Sauvignon Blanc Kettle, for those with a lighter palette.

The idea is that the Pinot Noir Chocolate Drizzle is paired with red wine, and the Sauvignon Blanc Kettle with white.

This latest pop-tastic revolution in snacking comes off the back of popcorn’s surge in popularity in recent years – it is a much healthier option than chocolate or crisps.  

So, guilt-free wine flavoured snacking? Personally we think this is inspired. If there is anyone who doesn’t, we’d be interested to know why.

Nila Vermiglio, marketing spokesperson for Kim Crawford, said: “The lemony Kim Crawford Sauvignon Blanc Lemon is bright and zesty, bursting with flavour and pairing beautifully with the wine, while the indulgent Kim Crawford Pinot Noir Chocolate Drizzle uses the classic pairing of wine with chocolate to harness the wine's flavours into an indulgent treat.”

Popcorn. Wine. Chocolate. We think it’s about time this new era in cinema snacking came along. Maybe it’ll lead to other film-based fusion food. Ben & Jerry’s and nachos, anyone? No? Ok, we’ll leave it to the experts...

You’ll need deep pockets if you want to indulge, however – one gallon of the popcorn costs $35 on Populence’s site, which sadly might be out of the budget of most students.

But then, a gallon. That’s a lot of popcorn.

If you happen to be in NYC’s Greenwich Village, you can visit the Populence shop and pick up your popcorn fix without shipping costs - but it’ll still cost you $28. Samples cost $8.

Still, we think it’s a worthy movie night investment. Buy your boozy popcorn here.




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