Hollywood prepares for the worst summer box office in a decade
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If the latest Hollywood projections are to be believed, this summer’s box office gross will be the worst in over a decade. A Los Angeles Times article drew attention to the fact that a 5% to 10% drop in box office revenue this year will amount to a decrease of roughly $450 million. This would leave the total box office take at what is a currently estimated $4 billion. Whilst Hollywood will still make an exorbitant amount of money this summer, a drop of this scale is nothing to be ignored. The article claimed that industry insiders blame ‘franchise fatigue’ for the loss and that streaming shows have taken the word-of-mouth excitement from summer releases. Evidence of this so-called ‘franchise fatigue’ can be seen though the release this summer of: the fifth Pirates of the Caribbean film, the fifth Transformers film, the second Spider-Man reboot in five years, the sixth movie in the Alien franchise and a reboot of The Mummy. These are films that no one necessarily wanted and appear to be more a case of just doing what worked last time.
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