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Feel weird about the first X-Men: Apocalypse trailer with us

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Are major studios that aren't Marvel currently losing all their good marketing team leaders? Because after last week's odd, cartoonish, yet mega-dark and spoilery trailer for Batman V Superman, a new trailer has arrived to provide further evidence: the one for the brand new X-Men: Apocalypse, sequel to 2014's Days of Future Past.

Bryan Singer's sequel returns to follow James McAvoy's Charles Xavier leading his new school of young mutants, in the 80s, still trying to reconcile mutants and humans peacefully his old frenemies Erik 'Magneto' Lensherr (Magneto) and Raven 'Mystique' (Jennifer Lawrence) are not with him, in exile or working for the same goal, with slightly more violence.

However, their world is turned upside down when an ancient mutant, named En Sabah Nur (Oscar Isaac), the basis for many myths, legends and religions, dating back to Egyptian times, awakes. Believed to be the first and most powerful mutant, he recruits Erik, and three other outcast mutants to be his four horsemen, and wage a war against humankind. Only Xavier and his team of young mutants stand in his way.

Why do we think this isn't a good trailer you ask? "Look at all the cool things, the young X-Men played by Sophie Turner from Game of Thrones, the bit with a guy running fast, a frozen explosion in a library, a metal winged mutant, AND JAMES MCAVOY BALD!" Well, they're just lots of cool, to very cool looking things all stitched together, structured to go straight to the bad stuff, with bland ominous music (BWAHMS included), and little to no context. Also, why is the big reveal of the end of the trailer, the post title card moment, a shot of a bald guy? How is "AH, MCAVOY GOT A HAIRCUT!" a real big deal? All of it is money shots with a strange voiceover (to say the least) by the usually brilliant Isaac.

Is this the film where he gives a bad performance, perhaps?

Even if not, every shot of him here goes to weird efforts to hide his face. Just look at it though! You have to appreciate the comic book style/accuracy finally being brought by Singer, but maybe this one should have been reconsidered? 

There is no emotion in this trailer (unlike Civil War). There's no unique and/or cheeky tone here (unlike for Deadpool). There's not even anything completely egregious yet fun to watch in it's stupidity (unlike Batman V Superman: Dawn of Justice). This just... reminds you the film is happening. So... you're welcome?




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