What you need to know about new IMAX with Laser
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Film nerds rejoice: the new 4K IMAX with Laser projection system is now in place at the Empire Leicester Square. To celebrate, we attended a demonstration of the new technology and spoke to Brian Bonnick Chief Technology Officer at IMAX and Andrew Cripps, IMAX’s President of Europe, Middle East and Africa. "We are raising the benchmark once again with the launch of IMAX with laser at Empire Leicester Square – providing film fans in the West End a cinemagoing experience unlike anything they’ve ever seen or heard before," Andrew Cripps has said amidst the technical details supplied to us about the wonders of this new technology. "We couldn’t be more excited to mark the European debut of this new laser technology at such an iconic venue – particularly with the strong upcoming slate of films, like The Walk, Crimson Peak, Spectre and Star Wars: The Force Awakens, that demand to be seen in this new format." They went on to talk us through some of the amazing changes this means for film viewing at one of London’s most iconic locations. Contrast is key Contrast (the difference between the whitest white and the blackest black) is an integral part of making a movie look great on the screen (sadly, as many film-lovers know, this is something many regular cinemas get horribly wrong). IMAX has always done its best to offer viewers the best contrast range, but now screens with their Laser projectors will reach contrast levels much higher than ever before. This means more detail. The brightness is better A laser light source provides greater brightness than previous models have been capable of, and will allow IMAX to offer viewers much sharper, clearer images. This means great things for 3D Yes, the growth and now decline of 3D cinema has a been a torturous experience, with audiences made to pay ridiculous ticket prices for a gimmicky money-making schemes that caused drastic brightness loss. But now studios are getting over their 3D obsession, there are some filmmakers who are using it as is should be used: as a form of artistic expression. And for those filmmakers and audiences who chose to view the content, IMAX with Laser solves the brightness issue. At last, you can now watch a 3D movie without the atrocious dimming effect, providing you see it in their IMAX Leicester Square cinema. Colours are expanded This new projection technology will allow filmmakers to use an expand amount of colours by providing a wider gamut of colours and a more vivid image. Audiences will get to experience colours that have never been seen on screen when new film projects start to take advantage of the potentials IMAX with Laser projection offers.
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