H&M to trial vintage clothing sales
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Swedish fashion giant H&M has announced plans for selling second-hand and vintage clothing in its stores across the globe. With the announcement, H&M now joins this fashion revolution alongside other fast fashion retailers, such as ASOS, which sells vintage and secondhand garments on its ‘Marketplace’ page.
Image credit: Naganath Chiluveru on UnsplashIn an interview with international news organisation Reuters, Anna Gedda - H&M Head Of Sustainability - explained the idea behind the campaign: “We see this as a growing part of the industry, with great opportunities both for consumers and not least for the environmental impact, and how we can drastically reduce that by extending the life of the products,” she said. H&M will pilot selling "pre-loved" items of its '& Other Stories' brand in Sweden via the second-hand selling platform Sellpy, a start-up that H&M has been investing in, with the aim of extending the scheme to other markets and brands in years to come. Under the motto ‘Rewear, Reuse, Recycle’ the retailer had previously already urged its customers to participate in the garment collecting programme, bringing in any old clothing in exchange for a £5 voucher in an aim to reduce clothes ending up on landfills.
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If you're wondering how other fast fashion brands are trying to embrace more sustainable practices, you can find out here. Lead image credit: Duy Hoang on UnsplashView this post on Instagram