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H&M to trial vintage clothing sales


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Swedish fashion giant H&M has announced plans for selling second-hand and vintage clothing in its stores across the globe. 

With the announcement, H&M now joins this fashion revolution alongside other fast fashion retailers, such as ASOS, which sells vintage and secondhand garments on its ‘Marketplace’ page.


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In an interview with international news organisation Reuters, Anna Gedda - H&M Head Of Sustainability - explained the idea behind the campaign:

“We see this as a growing part of the industry, with great opportunities both for consumers and not least for the environmental impact, and how we can drastically reduce that by extending the life of the products,” she said.

H&M will pilot selling "pre-loved" items of its '& Other Stories' brand in Sweden via the second-hand selling platform Sellpy, a start-up that H&M has been investing in, with the aim of extending the scheme to other markets and brands in years to come.

Under the motto ‘Rewear, Reuse, Recycle’ the retailer had previously already urged its customers to participate in the garment collecting programme, bringing in any old clothing in exchange for a £5 voucher in an aim to reduce clothes ending up on landfills.

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The store’s announcement comes at a time when many shoppers are growing weary of the environmental cost of fashion. In the UK revenue from the sales of ethical clothing in the UK rose from £29 million in 2015 to £36 million in 2016.

According to a study by online second-hand fashion retailer ThredUp, the resale market has grown 21 times faster than the retail apparel market over the past three years.

In addition to selling second hand goods, H&M has also announced plans for more transparency as to where exactly their products were manufactured by showing which factory produced each garment and including more details on the fabric.

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If you're wondering how other fast fashion brands are trying to embrace more sustainable practices, you can find out here.

Lead image credit: Duy Hoang on Unsplash

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