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Mindful Beauty - The five beauty brands leading the way in eco-friendly packaging


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This month in the Mindful Beauty series we’re all about waste reduction, and what better way to start than with a spotlight on some of the top brands who are making eco-friendly packaging a priority?

With reportedly over 120 billion units of packaging produced each year in the beauty industry, it really hits home just how wasteful some of our shopping habits can be. I know that part of the appeal of luxury products comes from fancy tissue paper and ribbons, but is that really necessary when it’s all unwrapped and in the bin an hour later? At the end of the day, if the quality of the product is up to scratch then the 30-second unwrapping process shouldn’t make a difference to its worth.

Image Credit: Mareefe, via Pixabay

With that in mind, here are five brands who all boast planet-friendly packaging…



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Aside from being certified cruelty-free and vegan, BYBI are showing beauty brands how it's done in the ways of cute but sustainable packaging. Their products come in either glass bottles or sugarcane-derived bioplastic tubes that are industrially compostable and can be recycled. 

Honesty is key when it comes to reliable brands, so BYBI are first to admit the certain aspects of their products that do require some plastic, however they guarantee that they have “always chosen the component that has the least amount of plastic, that has travelled the shortest to be with us, and is recyclable”

Hero product: Babe Balm Bronze - £12



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Whilst not every one of Giovanni’s products is vegan, the majority of them are and the brand prides itself on never testing on animals. The brand is committed to caring for our environment from packaging, right down to encouraging their community to ‘grab that chic mug over styrofoam and enjoy a well-deserved break’.

Their product range is surprisingly affordable, including their D:Tox range of activated charcoal scrubs, masks and even primers. The brand is based in the US, but you can browse the range on Cosmetify and order through them for UK delivery.

Hero Product: D:Tox Body Bar - £3.95


Burt’s Bees

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Self-described as ‘Responsibly sourced. Sustainably made. Naturally moisturising’, Burt’s bees are a great go-to for natural and sustainable products. Their website has an entire page dedicated to their efforts as a brand to make their packaging as sustainable as possible, including how they eliminated 1,800 miles of shrink-wrap from their waste stream in one year - impressive!

Hero product: Burt’s Bees Beeswax Lip Balm Tin - £3.69


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Another brand smashing the sustainability game, Antipodes not only produce recyclable packaging and biodegradable boxes for their products, but the ink used to print the packaging is 100% vegetable ink! The brand’s product range includes cosmetics as well as skincare, so there’s really something for everyone!

Hero product: Lipstick - £17

Neal’s Yard Remedies

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Neal’s Yard are another brand working constantly to reduce their use of plastic. They are already using glass bottles and jars wherever possible and have promised to have 100% recyclable, compostable, or reusable packaging by 2025. Their ‘Packaging and Recycling’ page also links to advice on how their existing products can be recycled successfully, so there’s no excuse for throwing your empties in the general waste bin!

Hero product: Frankincense Hydrating Facial Mist - £13


Lead image credit:  Mareefe, via Pixabay


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