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6 ways to help you make green the new black


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The increase in fast fashion and our desire to keep buying cheap clothes that we only wear once has had a catastrophic impact on the environment. So much so that many brands, such as Levi’s, are paving the way for more sustainable fashion production. Here are six things you can do to make your wardrobe more environmentally friendly:

1. Quality Over Quantity

Rather than buying poor quality clothes from fast-fashion outlets that won’t last a long time, why not invest in pieces that will last a lifetime? It may seem expensive at the time, but spending more on items like jeans, jackets and shoes could mean you don't have to keep re-purchasing these items every few months.

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2. Swish, swish

Things like ‘swishing’ and donating clothes on Freecycle and other platforms at least ensures that clothes are being handed on to people who like them and will wear them, rather than simply appeasing our guilty consciences and passing the effects of our fast fashion addiction onto the charity shops. An estimated 350,000+ tonnes of clothes end up in landfill every year and charity shops are already swamped with donations, many of which are sold to textile recyclers by the tonne and then distributed abroad, where they have a negative impact on the textile industries there.

3. Upcycle, upcycle, upcycle

There are already so many unwanted clothes that have ended up landfill. Rather than throwing out clothes that are unwearable, why not try upcycling? Upcycling is reusing old materials in such a way as to create a product of higher quality or value than the original. Unleash your creative side! You could end up with something better than what you started with.

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4. Find other uses for your clothes

Rather than simply throwing away your unwanted clothes, try using them for other purposes. Old t-shirt? New pyjamas. Stained shirt? New washcloth. Unwanted dress? New apron.

5. Buy from ethical retailers

Try to buy from retailers who are trying to produce clothes in a more environmentally friendly and morally right way. Levi’s, for example, have made strong commitments to sustainable denim production, including significantly reducing their water use, and there are also many affordable high street brands making an effort to reduce their environmental impact.

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6. Find a group of like-minded people

It can feel lonely and futile trying to make sustainable changes if those around you aren’t on board. Look online for groups of like-minded people that will support, encourage and motivate you. There are hundreds on Facebook alone!

If you make just one resolution this year, why not try to be more sustainable and go green to help to save the environment?  Check out our advice on easy clothes recycling for more inspiration.

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