Fashion: the fast and the furious
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Whether you’re a fashion guru always repping the latest trends, someone who rolls out of bed and throws on the first top and pair of jeans they can find, or fall somewhere between these two extremes of the ‘fashion’ spectrum, the pull of the fashion industry affects us all in some way. But how often do you stop and consider where the clothes on your back came from, and what toll their creation may be taking on the world around you? In reality, the high-street fashion of today falls into the category of ‘fast-fashion’, an industry revolving around constant change and newness and prizing low production times and costs.
Image credit: PixabayClothing brands rely on rapid movement from catwalk to clothes-hanger. Speed is key: production of new trends and a focus on the constant changeability of styles is what keeps consumers interested and ready to buy, even if their wardrobes are already full. However, though good for the business of your favourite fashion brands, the fast fashion phenomenon is far from environmentally and socially sustainable.
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