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A guide to Alexa Chung's favourite fashion brands


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Alexa Chung is the undisputed queen of cool when it comes to fashion. 

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Her French meets LA girl vibe is oh so effortlessly chic and inspires many of us every single day. If you're a self-confessed Chung superfan or if you just like her style follow our handy guide to all of her favourite brands to help you get that authentic Alexa look we all crave.



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Of course, a list of Alexa's favourite brands has to start with her own label. Started in 2016, the brand brings together every aspect of Alexa's style - from slogan tee's to silk slip dresses. It's not the most budget friendly, but keep your eye out in the Selfridges sale, you might just be able to grab a bargain!

PSA: Harry Styles has just been papped in this exact tee, and if it's good enough for Harry...

Marks & Spencer


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The highstreet staple is a favourite of Alexa's. Fans will remember a few years ago when she released her own collection with the brand. Archive by Alexa saw Alexa choose her favourite pieces from the M&S archive and repurpose them into modern day styles. From vinyl trench coats to polka dot tea dresses, she helped bring the shop into the forefront of the British fashion world with her creative collection.

Although the collection was limited edition you can still get your hands on it if you browse through reselling sites such as Depop and eBay.

Ragdoll LA


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Described as 'Casual chic essentials with vintage rock aesthetics' indie LA brand Ragdoll is a new favourite of Alexa's. She's been dubbed a 'Ragdoll muse' by the brand after rocking their drop shoulder red roll neck sweater.

The brand is sure to be the next big thing and Alexa isn't their only celebrity fan - Sienna Miller, Rosie Huntington-Whiteley, and Alicia Vikander have all been spotted in Ragdoll.


Although she's a huge fan of designer labels, Alexa still loves Topshop. The high street classic is a staple in her wardrobe and means that those of us who covet her style can get the look without having to break the bank!

Topshop is a great place to look for trend pieces and out-there prints, and that's exactly what Alexa does. It saves you spending a fortune when buying pieces that may only be on trend for a season or two.

Réalisation Par


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Cult French brand Réalisation Par has been taking over Instagram for the past few years. Alexa loves that french-girl style, so it's no surprise that she loves the brand.

She's pictured here wearing their silk Christy dress, a strappy 90's style cocktail dress that gives off old-school Kate Moss vibes. Tres Chic.

Bella Freud


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Another cult fashion favourite of Alexa's is Bella Freud. Daughter of painter Lucien and descendant of Sigmund, Bella Freud is a star in her own right thanks to her brand which consists mostly of instantly recognisable sweaters.

Alexa has been spotted in numerous Bella Freud knits, but her favourite seems to be the classic Je T'aime Jane in black, which pays homage to her icon Jane Birkin.

AG Jeans

Denim fiend Alexa is rarely seen without a trusty pair of blue jeans, and they're always AG Jeans. She loves them so much, she's collaborated with them several times, curating a collection of pieces that she loved.

Her initial collab with the brand back in 2015 was so well received she returned in 2017 (despite the launch of her own brand) to release a second collection.



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The ultimate LA cool girl brand, Reformation, is fast becoming a celebrity favourite. As well as having that classic beachy carefree vibe that Alexa loves, Reformation also prides itself on being sustainable. 

If the Cali brand isn't quite in your budget we recently posted a piece showcasing the best Reformation look-a-like pieces on the highstreet. 

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