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Is Gen-Z Yellow set to eclipse the Millennial Pink?

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Dominating the media via wardrobes of the rich and famous, being paraded down Fashion Week catwalks and now dominating the high-street shop floor. Move over Millennial Pink, Gen-Z Yellow is running this show.

Whether you've indulged in the stylish interior of London’s paramount café, Sketch, seen your bank account depleted due to Glossier’s UK landing or browsed Instagram’s Explore page over the last decade - it hard to deny that Millennial Pink has had a fruitful reign seemingly unrivalled by all…

Until now.

In recent months, the lovers rose-tinted hue has seen its popularity wane, making way for the soon-to-be, Gen-Z Yellow. 

A colour fighting for freedom of the blush clutch, the trend has already been taken up by model Gigi Hadid, Tony Award-winning actress, Cynthia Erivo and comedian Tiffany Haddish. 

The new colour monarch has been beamed across the globe via Amal Cloony’s Stella McCartney ensemble (worn for Prince Harry and Megan Markle’s royal wedding), put up in lights thanks to Beyoncé’s Lemonade, and is currently galvanising the masses to head out and purchase anything and everything they can get their mitts on.

But, where did Gen-Z Yellow come from?

The moniker of ‘Gen-Z Yellow’ was first penned by Man Repeller’s Deputy Editor, Haley Nahman in 2017. The writer described the trend colour as fashion’s way of offering “a bright, sobering respite from the barrage of over-saccharine bubblegum.” 

Since beginning its reign the high-street has been inundated with shades varying from mustard to banana. Topshop have ditched their dusty pink camis for Gen-Z Yellow wrap skirts, power suits and sling-back heels, while Monki are stocking everything from stripy swimming costumes to garish berets.

So maybe it's finally time to hoard your Millennial Pink-infused wardrobe for the distant future? With all our favourite celebs, bloggers and models rocking the only colour of 2018, it seems to clear that there's only one real question you need to ask yourself...

Yellow crop-top or statement jeans?




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