Elvi’s #everyBODY movement makes a stand for body positivity
5th February 2018
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Plus-sized fashion retailer Elvi are standing for body positivity with the launch of their new collection.
The #everyBODY campaign collection features clothes in sizes 8-28, expanded from Elvi’s usual 14-28 range. Elvi say they ‘believe that the future of fashion should be inclusive’, and they want to create clothes for #everyBODY.
The #everyBODY campaign collection features clothes in sizes 8-28, expanded from Elvi’s usual 14-28 range. Elvi say they ‘believe that the future of fashion should be inclusive’, and they want to create clothes for #everyBODY.
The collection features everything from blouses to winter coats, styled to look good on any body. Personally, I think the DANDELION conversational shirt is one of the most striking tops in the range, the sheer fabric with dandelion embroidery and balloon sleeves would look amazing with jeans or trousers; Elvi say it’s ‘the kind of top that will look just as good during office hours as it will at post-work drinks’. The TULIP Statement Shearling Coat, priced at £85, appears in stunning scarlet and features an oversized fit and huge pockets. You can even get a matching wooly tote bag for an extra twenty quid.
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Elvi models Brona and Tash have been involved in a Q&A for the launch of #everyBODY, saying ‘I really love how inclusive the new Elvi size range is! It is exciting to see a brand cater to all different shapes and sizes. I really hope other brands follow Elvi’s lead!’. Tash emphasised the versatility of the ASTER Lace Dress, calling it the ‘perfect staple LBD for every woman’s wardrobe’, while Brona discussed the ORCHID Structured Pencil skirt, a midaxi with frill detail and slit.
With other plus-sized brands like Evans or Yours exclusively offering sizes 14 and up, it’s definitely a bold move for Elvi, one which has garnered both support and reservation on social media. Instagram user @curvygirlthin said on one hand she was ‘so pleased that [Elvi] have extended their size range so that more people can access’ it, but she feared ‘they will lose the plus-size fit that [she] has long heralded as amazing’. And although the #everyBODY campaign might on the surface appear to be a win for body positivity, it might draw attention away from the plus-sized brands which work hard to offer fashion for people who major retailers like Topshop and Zara often neglect. It’s understandably difficult for the same clothes to cater for every size and shape, but Elvi’s efforts - whether they pay off or not - are at least an acknowledgement of the beauty of #everyBODY - and that’s a win in itself. Shop the full collection at elvi.co.uk.
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