Why Missguided's 'Send Nudes' sign should be the least of parent's worries
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Back in June, Misguided launched their second flagship store in Bluewater, Kent.
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Fans of the online retailer rejoiced over their favourite
A campaign against the store was launched earlier this month after parents of consumers noticed a ‘send me nudes x’ neon sign in the store.
“If your mate told you to jump off a bridge, would you do that too?” We’ve all heard it. In fact, I think the last time I heard it was because I was the one saying it - maybe we do become like our mothers after all. For many of us, the response would be a sulky no, as we tried to end the lecture as quickly as possible.
Therefore, if a sign in a clothing store advised you to ‘send nudes’, would you do it? Cue the sulky ‘no’.
Now, I know I’m not a parent to an impressionable teen, but in the world of tinder, Snapchat and emoji sexting (yes, it’s a thing), the phrase is hardly something groundbreaking. We are confronted by this modern culture on a daily basis. It’s
Campaigners believe that Misguided are 'promoting a negative and damaging culture’. As a consumer, I don’t feel offended
If parents don’t want their children to become sexualised or provocative then perhaps they shouldn’t be buying their clothes from labels created and geared towards older teens/young adults.
They sell fishnets, crop tops and choker for every day wearing - if you’re going to dress your child like that, then you are part of the ‘problem culture’ you’re disgusted by. I hate to break it to you, but if your daughter (or son) wants to send a nude, then a sign in a clothing store probably won’t be what makes them do it.
Missguided’s ‘send me nudes’ sign is now covered up. It is still lit, but behind display posters. Women all over the globe will still be sending nudes. The only difference being, it’s hidden behind a phone screen.