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Love Island's Kem Cetinay launches collaboration with BoohooMAN


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They’ve spent all summer basking in trunks under the sun, but now one Love Islander will be putting his clothes back on as BooHooMAN’s Brand Ambassador.

Essex hairdresser Kem Cetinay has been snapped up by the fashion giant and is set to become their first UK Brand Ambassador. 

“My mum is a fashion designer,” the Love Island winner gushed to OK! Magazine. “So I was always into fashion, into the new trends.”

Fans of the show will have probably noticed Kem’s eye for detail - from his infinity bracelets to perfectly timed raps - so it seems to be a match made in heaven.

“His style is very much in line with our product offering,” says BoohooMAN Marketing Manager Jonny Eckersley, who also describes his style as “Bold, fresh and on-trend… We’re going to create something special over the coming months.”

Previous collaborations include rapper Tyga and designer Philip Normal. The addition of Kem to the roster means a new collection for the e-tailer. 

Prices in the collection range from £4- £30, making it perfect for guys wanting the love island lifestyle on a week-long b&b in Ayia Napa budget.

Staples in the collection include skinny fit jeans and tropical print shirts. For fans of the show, white jeans are a must, and you can pick up a pair for £28, which Kem pairs with a black polo shirt, £18.

Another look includes this incredible combination of a floral shirt and jean shorts - both of which are yet to be added to the collection online. Kem is bang on trend with the seasons colour statement, red.

Excitingly, the collection is set to expand even more! As Eckersley goes on to say, they are “going to create something special over the coming months.” 

We’ll definitely be keeping our eyes peeled!

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