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New campaign launches for plus-size women to celebrate their arms


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#DiARMy aims to get plus-size women to celebrate their upper arms.

This latest plus-size phenomenon stems from Dia&Co, a company that acts as a personal stylist service and sends boxes of curated clothes to clients. The company helps plus-size women find clothing that fits them and is fashionable, because in the end, why should you compromise your style because of your size?

Dia&Co is also launching TheCURVYcon, a two-day event where plus-size shoppers, bloggers and YouTubers get together and chat about fashion, health, lifestyle, blogs and trends for their curvy bodies.


This is my bare arm This is what I want to tell people who say fat arms should be covered up #DiaARMy

A post shared by Virgie Tovar (@virgietovar) on

#DiaARMy is the new trending hashtag on Instagram for women to not be afraid and get their biceps and triceps out this summer, and be proud of their arms. Dia&Co's stylist and community manager, Ashby Vose, said that when clients were looking for summer tops they were asking for cardigans and anything that will cover their arms instead of dressing for the weather and getting their arms out.

"We talked about our own experiences with our arms and our preferences for layering up even though it's hot," said Vose; no-one should feel so uncomfortable and insecure about their body that they decide to suffer in heat instead of thinking, 'stuff it'.

The campaign is spreading on Instagram and has even resulted in the Twitter involvement of plus-size women flaunting their arms in the summer season and being confident in their bodies.


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