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NARS is no longer a cruelty-free brand

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Beauty brand NARS, which prides itself on providing a completely 'cruelty-free' range of cosmetics, have just revealed plans to sell their products in China, a country where foreign cosmetic brands are required by law to have their products tested on animals.

This news hasn’t gone down well with many of their beauty fans who are arguing, very publically, that NARS are putting their profits above their principles.

If you buy NARS products anywhere else in the world these will still be cruelty-free, but by opening up sales in China the cult beauty brand has also opened themselves up to a host of heavy criticism.

"We want you to know that we hear you," NARS said, in a statement posted on Instagram. 

“The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China.

"We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region."

It seems somewhat hypocritical for a brand like NARS to align themselves with the fight against animal testing, and then take their products to a country where this practice happens.

It is a concern which has been highlighted by a lot of NARS lovers, with people even sharing the hashtag #boycottnars to make their anger known.

For a lot of people, it feels like a betrayal by their favourite makeup brand, for choosing to branch into a market that forces testing on animals. NARS isn’t the only major makeup company that sells in China though; Benefit, L’Oréal, Maybelline, and Mac all sell their products there, too.

On their website Benefit explains they “are deeply committed to the elimination of animal testing.” But explains: "Our products are made in Europe and for imported cosmetics, the Chinese health authorities order some tests on animals.”

To discover the remaining cruelty-free make up brands out there, Cruelty Free Kitty has an accurate and updated list here.




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