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Jourdan Dunn releases athleisure line with Missguided

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The collection - aptly named LON DUNN + Missguided- launched over the weekend at the Westfield Stratford store.

Despite walking for major labels like Balmain and Chanel, 26-year-old Dunn is keeping things cheap and cheerful with the online retailer, with prices from £12 - £70.

A post shared by MISSGUIDED (@missguided) on

Speaking to Teen Vogue, the model described the 96-piece collection as “statement daywear”, with satin joggers and bold bodysuits available.

According to Dunn, the idea to collaborate with the brand was conceived over a year ago, after Missguided released a t-shirt featuring her name alongside Cara Delevingne, Kate Moss and Naomi Campbell.

Inspired by her own busy life, the collection was designed to be suitable for daytime and evening wear.

A post shared by MISSGUIDED (@missguided) on

On choosing the style, Dunn said: “I chose athleisure because I want women to feel sexy and comfortable at the same time.”

The sports/loungewear combo has been taking the fashion world by storm in recent months, with fellow A-listers like Beyonce also producing their own lines.

Beyonce’s Topshop line, Ivy Park, has enjoyed huge success, so it’s little wonder Dunn is eager to follow in her footsteps.

LON DUNN + Missguided is available now at www.missguided.co.uk/londunn-missguided 




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