Meet vlogger Georgie Aldous, who is taking a stand against 'male makeup' and the British beauty industry
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Before the booms of both YouTube and Instagram, beauty was very much a woman’s world. And although contour and cut-crease tutorials are still mostly only seen performed by women, 18-year-old British vlogger Georgie Aldous is working to try to change that. Georgie’s Insty bio says it’s “time to revolutionise the beauty industry” – and he’s playing his part with a campaign to get men into make-up adverts and posters. We caught up with Georgie to find out exactly how he is planning to change the face of beauty and how his own experiences drove him to this activism. He said: “I experience discrimination on a daily basis online but I have experienced it in person a few times for example when people shout homophobic slurs at me. I’ve got to the point now where I’ve grown so mentally strong that it does not affect me one bit.” As well as impeccably “beat” (that means a face that has been made over to perfection, by the way) selfies, Georgie often posts about the products that he is loving at the moment. But although he is keen to work with beauty brands, they don’t seem as keen to work with him. He said that he has contacted a number of brands this year only to be told that this is “not something that they are currently working on”. He said: “I think as a male beauty vlogger working with brands it’s very hard, and getting recognised online by brands is extremely hard too.”
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