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Fund your christmas clothes shop by auctioning off your old wardrobe


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However much we like to trick ourselves into thinking the savings we strive to make on essentials like food, bills and transport fund our little fashion splurges, a small part of us is more aware at this time of year than any other that those constant appearances of Topshop and River Island on our bank statements possibly aren't quite justified as we would have ourselves believe...

But how can we turn our secret shopping addictions into a good investment?

Recent research by CollectPlus reveals that more than half (55%) of British women resell their unwanted clothes using online auctions services like eBay and Depop, with a quarter (28%) of items being listed less than six months after purchase.

Research also finds that almost quarter of Brits sell their clothes to fund new purchases.

I mean, a girl can never have too many clothes, right? 

With nearly one in four (23%) of those surveyed turning to online auction sites every month to fund new purchases, the rise of the savvy shopper seems to be in full flow.

To help you create tips for making the most from your wardrobe, CollectPlus also reveals what second hand shoppers look for when making a purchase through online auction sites.

Over a quarter of respondents stated that that good quality pictures were the single most important feature in a listing, followed by the starting price (19%), description (18%), postage cost (16%) and the seller’s feedback score (14%). 

Google Trends Data suggests that if you want to get quick cash now you should keep pastels, florals and tie dye clothing until spring to get a full value.

It’s all about the burgundy, mustard and rose gold items this season. founder and online seller Lizzy Hadfeild told us why selling on virtual auction sites works for her: "Fashion is so important to me because it allows me to feel confident and it is a huge part of me identity," she says. "I can take on so much more when I love my outfit."

In addition, Catherine Woolfe, Marketing Director at CollectPlus, says: “Our research shows how following high street trends is key to improving the resale value of your clothing – meaning you’ll have more money in your pocket to refresh your wardrobe when the new season collections arrive.

“Thankfully, staying on-trend throughout the year is becoming easier than ever. As long as you get your timings and tactics right, you can make the most out of your unwanted items in order to treat yourself to this season’s hottest new look.”

Here are the average prices British women said they would be prepared to pay for popular fashion items listed in ‘near new condition’ at online auction.


High-street brand (e.g. Topshop, ASOS, Zara)











Summer Jacket


Winter Coat















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