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Fashion Focus: An Interview with Sadie Williams


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London fashion and textiles designer Sadie Williams has had a whirlwind year - and there’s no sign of it slowing. 

“I've always been mad about clothes and loved putting outfits together ever since I was a tiny kid, but I wasn't sure I wanted to pursue a career in fashion until after doing my Art foundation course, where I had a bit of an anti-fashion moment and thought I wanted to do art or print design,” Sadie explains - but her doubts were soon set to rest as her inspirations flourished.

"I took a year out and did some internships and realised that I did want to work on fashion design. It's only when I specialised in textiles on my MA that I really found what I love to do, and how I like to work, by approaching collections through textiles, colour and print.”

Previously working with Selfridges, Sadie went on to be coming one of their “Bright Young Things” in 2013, where she sold a range of “playful and utterly desirable” embossed mini-dresses and lurex-print sweatshirts. A selection of her ‘totemic’ MA collection dresses were on display in her own Selfridges window on Oxford Street.

2015’s London Fashion Week saw Sadie collaborating with Barbie, creating a posse of tomboy princesses each wearing a stunning shimmery A-line gown. When asked if she could see a future collaboration with the iconic doll, Sadie sadly indicated that this wasn't in the plan.

“Nope, I'm extremely happy with how that project went and really proud of it, so I think she's already had her Sadie style make-over.” 

Fast forward to 2016, and her brand new BUOY Collection is taking the fashion world by storm. Finding inspiration from maritime flags, the bold patterns and primary colours reminded her of some of her own work and became the starting point for the collection.

Sadie headed to Paris Fashion Week earlier this month, exhibiting her work in the showrooms, which gave her an opportunity to meet with international press and buyers with the view to expand her brand and business overseas.

When discussing her own personal tastes, Sadie describes her style as “Feminine tomboy, playful, graphic, colourful, big skirts, sweatshirts, mixing sportswear with vintage.” A look we can definitely see in her designs.

Sadie's success certainly shows no signs of her slowing; her creativity continuing to flare - she relays that her number one aim as a designer is to have fun with the design process, playing and experimenting to continue creating original collections.

“I want to work on the business side of things so that I can grow and develop my brand into a sustainable business, so that I'm able to continue doing this into the future,” she says.

As for future collaborative ventures, she has her sights set on a sportswear company. Sadie explains she would also like to create costumes for film and stage productions - and we have no doubt that she will go on to achieve great things. Watch this space.

Finally, speaking of aspiring designers, Sadie gave us some advice: “Be prepared to work hard!

“Establish your own design identity and way of working, because you will have to answer to yourself and create something original. Always ask for help and advice along the way. It's all a learning curve so don't worry too much, take everything in, stay focused and move forward. “ 

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