London Fashion Week: Steven Tai - Worst Day Ever
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One of fashions rising superstars, Canadian-born London based Steven Tai has already shown his collections all over the world and worked with designers such as Stella McCartney and Victor & Rolf before launching his own label in 2012. Well known for his youthful and fun designs, all about expressing your inner tomboy and finding the right balance between a crazy look and wearability, his new collection stands up to that aesthetic and produces a geeky back-to-school inspired collection. The collection was titled ‘Worst Day Ever’ and the presentation took place within a mock retro schoolroom complete with desk and blackboard. The interactive presentation had models pretending to do work or colour in whilst getting their photos taken. With his collection, Tai harks back to the original steventai girl; the nerdy, geeky tomboy. For her this day of fun and sunshine is somewhere she would be ill at ease. It is clear that this collection is all about fun and frivolity with silhouettes reminiscent of retro puffy party dresses, skirts and cropped trousers paired with oversized shirts and steventai’s trademark textile experimentation with silk and muslin woven for ruffled effect. In a departure from Spring’s usual floral prints, steventai instead offers multicoloured hand-scribbled prints.