My Fashion Career: Sian O'Flaherty, Fashion PR & Communications Manager UK & AU at Stylight
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Whether you dream of being a designer, fancy yourself as a photographer, or are made for marketing, we’ve spoken to individuals currently working in various areas of the fashion industry to find out how they made themselves stand out from the crowd in this increasingly competitive industry, and what their job is really like! Sian O’Flaherty is Fashion PR & Communications Manager UK and AU fashion tech company, Stylight,where you can find fresh fashion inspiration and shop online for new products from the hottest brands, all on one website. She spoke to The National Student about her role within the company, and how she got there… ‘I took a bit of an untraditional university route and went to Parsons Paris, which is a branch of the larger university, The New School, in NYC," Sian says. "I loved every second of it! Moving to Paris at 18 was an incredible experience and definitely taught me a lot; the university was amazing as it was full of international students from all around the world and, as we were all in a new city, we became a close-knit family. "I studied Fine Art Foundation there, so worked on everything from sculpture and life drawing to photography and pattern cutting. It was there that I knew I wanted to move into fashion. "After my Foundation I moved back to London and went to Central Saint Martins to study Fashion Textiles. I finished my BA there and specialised in woven textiles for fashion design. It was incredibly fun but definitely challenging and hectic! "I pretty much always knew I wanted to go into fashion; my mother was a fashion designer, so it was really all around me even when I was growing up. I used to obsess over magazines and then, with the rise of blogs, street style, and online shopping I soon became addicted to keeping up with fashion digitally as it fed my insatiable appetite for trends and fashion imagery. "After university, I started out in the industry by doing a lot of internships and learning on the ground. I interned at more traditional fashion houses such as Antipodium, but I quickly realised I wanted to get into the digital ecommerce field. I was lucky enough to land an internship at LYST which soon became a full time role, and I stayed for two years looking after social media, email marketing and retailer & blogger relationships. "After that I moved to US-based site ShopStyle where I managed the UK market and content for the Australian site too. I then moved on to Munich-based Stylight at the beginning of this year, where I manage PR and content for the UK and Australian markets.
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