Mossimo launches debut UK SS14 collection
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Here at The National Student, we love hearing about exciting new fashion brands – and making sure that you’re in the know! American brand Mossimo, founded in 1986 by designer Mossimo Giannulli, has launched its debut UK collection, with Blue Inc being the first store in Europe to stock the brand’s signature menswear street styles nationwide. The new SS14 collection features six ‘stories’, which run through the collection and reflect the brand’s roots in US West Coast streetwear. The collection draws on music and street art, with a focus on graphic prints and easy to wear casual looks comprised of 50 pieces, including bold graphic t-shirts, fitted denim, printed statement jumpers, snapback caps and footwear, modelled by brand ambassador, pop singer and MTV presenter Bluey Robinson. The Roots 86 story includes a collection of t-shirts, sweaters, vests and denim in a selection of monochrome and grey colourways, with a sports luxe edge, while the outer space-inspired Odyssey collection of denim, polo shirts, t-shirts and vests brings a colourful cosmic print twist. For a statement look, check out the Animal story’s bold leopard print across varsity jackets, jumpers, vests, t-shirts snapback caps and footwear or, for equally standout style with a more chilled vibe, take a look at the tie-dye influenced Vice collection. The floral-infused Botanic range features sweaters, vests, denim and snapback caps in a variety of summery colourways, while the Strix collection’s all-over owl print adds a quirky twist to pocket detail t-shirts, vests, polo shirts and denim. With so many designs and pieces to choose from, we’ll be surprised if you struggle to find something to suit your style. The range is available to buy now at high street and online retailer Blue Inc and prices range from £16 to £35, so you don’t need to splash the cash to stay on trend! To find out more about Mossimo and its latest news, visit the brand’s website or keep up to date with its Twitter and Facebook pages. Read our interview with Bluey Robinson here.