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H&M announces winner of 2014 Design Award

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Eddy Anemian has been crowned the winner of H&M’s 2014 Design Award.

The shortlist of eight finalists was reported this month by The National Student, and the triumph of the fourth-year French design student, who studies at La Cambre in Brussels, was announced earlier this week via a runway show at Mercedes Benz Fashion Week Stockholm.

As well as winning a considerable cash prize of €50,000, Anemian will also have the support of a creative mentorship from Ann-Sofie Johansson, H&M's creative head of Design, and work with H&M to develop pieces from his collection to be sold in stores this autumn in at least 12 countries.

The young designer unveiled his 18-piece collection, titled ‘They Can Cut All Flowers, They Cannot Keep Spring From Coming’, to an international audience of press and buyers at Mercedes Benz Stockholm Fashion Week.  His collection, inspired by both the French painter, Ingres, and Tilda Swinton’s character in Luca Guadagnino’s film I Am Love, featured elegantly ethereal silhouettes, kaleidoscopic blue and green florals and innovative pleatwork. 

Johansson explained to WWD the jury’s decision to name Anemian as the winner for 2014: ‘All of the judges fell in love with Eddy's collection, both the romance of how it looks when it is worn and the extraordinary skill of his work seen up close…He is a worthy winner, and a bright new star for fashion's future.’

Anemian said of his creations: ‘When I imagine my silhouettes, I want a 20-year-old girl as much as a women of 45 to want to wear them. I imagine a very feminine woman who likes quality and classical clothes, but who also loves new ideas and takes risk by wearing them.

‘I like the idea of sensuality, and perhaps even glamour. I wouldn't object to that description. But I don't want any nudity. Rather, I tend to cover the body, and I just wanted to play with proportion - the idea of lots of patterns, or cutting jackets with really high collars that make you carry your head in an aristocratic way.

‘My clothes may look strict, and I certainly have haute couture inspirations, but if you look closely at my clothes they have rough textures, torn fabrics. This is the aesthetic I wanted, so that they are approachable and wearable.’

To see Anemian’s collection on the catwalk, and to share your thoughts on his winning designs, visit www.designaward.hm.com




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