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Pimp your snapback! Starter announces new MTV collaboration range


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Following the success of its recent Starter X Star Wars collection, Starter has announced its upcoming headwear collaboration with MTV.  Available later this month (January 2014), the range will be stocked by various mid to high end independents and from, priced at £25.

The new collection of Starter MTV branded headwear pieces features iconic logos such as MTV Classic, Yo! MTV Raps, MTV Unplugged and Pimp My Ride, through to designs which celebrate hit MTV shows and vibrant use of MTV-relevant patterns and textures for a retro ‘90s vibe.

Established in 1971, the premium American athletic brand has pioneered the fusion of sports clothing with music and popular culture, and The Starter Back Label MTV headwear collaboration sees the merging of two brands with very strong shared links in music, fashion and pop culture. The connection between hip hop music and the Starter brand back in the ‘90s was obvious; where there was music; there was Starter – a link made all the more evident in the MTV hit series Yo! MTV Raps.

"MTV are excited to be working with Starter Black Label," says Mark Kingston (GEM and SVP of Nickelodeon, Viacom Consumer Products, Europe, Middle East, Africa and Australia). "We think the synergy between the brands is undeniable and are proud to work with a brand with such a similar music heritage. The designs, showcasing the classic MTV logo capture the fun nature of MTV while maintaining the street style relevance of Starter Black Label. We hope this is the first of many more collaborations between Starter and MTV."

Follow in the style footsteps of music stars such as Rudimental, Wretch 32 and Dizzee Rascal, head over to now to check out current headwear collections and collaborations.

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