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Sophia Webster to open first standalone store in London

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Sophia Webster is the name on every fashion insider’s lips – or should that be feet?

Sophia Webster AW13The footwear designer is preparing to open up her debut flagship store in Covent Garden in 2015. 

Following the success of her pop-up shop in Burlington Arcade in July, Webster’s second pop-up is currently open in Covent Garden until 28th February 2014 and is packed with pieces from her AW13 collection. 

If you like to have fun with your footwear, check out her quirky heels and shapes, perfectly topped off with decorative frills, iridescent hearts, leopard, tartan and polka dot prints!

Webster told British Vogue: ‘At the moment, we're testing it all out…I'm still learning about our customers and what they want. When we do open up, it'll definitely be in London. It's all happened so quickly though, I'm just going to roll with whatever happens next.’

Considering that the designer only launched her label for the Spring 2013 season, Webster’s rise to fashion fame has been remarkably, and deservedly, rapid.  Her footwear, designed with both humour and comfort in mind, has been snapped up by fashion industry insiders and celebrities alike, such as Rihanna, Solange Knowles, Cara Delevigne and Chloe Moretz.

‘When Rihanna and the Kardashians wore them, we definitely saw a rise in sales,’ Webster said.

‘I get so excited when that sort of thing happens, I just run around the office, but I'd love to see Gwen Stefani in a pair of my shoes. She was one of my idols growing up. That'd be like going full circle.’

While footwear is her fashion focus at present, Webster has said that she hopes to one day turn her label into a lifestyle brand by creating designs that are at once beautiful and whimsical, but also practical.

Sophia Webster SS14

‘A lot of shoe designers create heels between 120 and 130mm in height, but mine are never over 100mm. It's not practical otherwise. I don't take myself too seriously, but I put a lot of love and life into what I do, and hopefully women appreciate that.’

Webster’s fashion knowledge can be attributed not only to her training and studies at esteemed footwear college Cordwainers, but also to the expert advice of her mentor and fellow shoe designer Nicholas Kirkwood. When Webster first embarked on her design path, Kirkwood shared his studio space with her before she found a place of her own.

‘Both he and his business partner were such a big help when I first started,’ Webster said, ‘Now they're just there when I need them. I've learned so much from them both. When Nicholas has an idea, he exhausts all possibilities. He is always so determined. The shoe factories will often tell you that something can't be done and he will always challenge them and almost etches them what to do. He's taught me to be instinctive and trust in what you do.’

As well as being available at her Covent Garden pop-up shop, Webster's shoes are currently stocked online and at retailers such as Bergdorf Goodman, Harvey Nichols, Browns and Net-A-Porter. 




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