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Kate Moss to collaborate with Topshop again

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The announcement came completely out of the blue (but explains why Kate turned up at the Topshop show during London Fashion Week...) and I’m sure we were all expected to take to Twitter and proclaim our excitement after the annoucement. But I can’t help thinking that we’ve been here before.

"I have really missed being involved in the design process, and working with the team at Topshop," says Kate. "Now more than ever, with London being at the forefront of fashion…it feels like I’m back home working with Topshop."

Philip Green adds: "The first time around was such a lot of fun, and she has been sorely missed."

Back in 2007 when Kate first designed a collection for Topshop, the ‘celebrity collaboration’ was a new concept, something that hadn’t really been done before. But that’s the thing… while back then celebrity-endorsed ranges were new and exciting, and everyone wanted to look like Kate Moss. Nowadays every Z-list celebrity has collaborated with someone and it’s not as exclusive as it once was.

Kate’s style hasn’t changed much over the years, but her icon status has. Younger fashion fans nowadays are more interested in what Cara Delevigne is wearing. Will Kate still have the power to draw in buyers? She looks good in clothes but does she still have the creativity to develop new designs?

In 2007, her style was the fashion anyway – grey skinny jeans, ballet pumps, tea dresses... her signing with Topshop was a match made in fashion heaven, but four years and 14 collections later the excitement and freshness had worn off. Back then each new line was a repetition of the first and Kate was copying her own wardrobe. Will she be able to change things in April 2014?

While a Cara-collab would probably draw in the fashionists, it seems as though the industry is moving past celebrity collaborations and looking toward collaborations with designers – such as J.W. Anderson’s collection for Topshop and the much anticipated Isabel Marant for H&M range, coming in November.

While details of the collection are a secret for now, we know that there will be around 40 pieces and it will presumably be heavily influenced by Kate’s own wardrobe.

I am definitely looking forward to seeing what her new collection has to offer (there were some classic pieces in her previous lines) but I do wonder if it is time for Kate to leave the designing to the professionals.

Window image by _satchi on Flickr

Second photo credit: thinkretail / Foter / CC BY-NC




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