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Students' accessory designs for Goji hit shelves


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Two students have seen their designs hit the shelves of Currys PC World this month, after winning a competition held by fashion-led technology brand Goji and Young Creative Network (YCN) intended to uncover the next generation of the UK’s top creative minds.

Emil Bloom, who attends Edinburgh College, and Danielle Complin from the University of Huddersfield, were the two winning entrants out of a shortlist of five, selected in January of this year. Their products are now available online and in-store exclusively at Currys PC World.

Goji partnered with YCN for the 2013 YCN Awards to invite students to develop and design a new accessories range. The brief challenged students to come up with a new pattern or design to be applied across an entire range of products, including headphones, laptop bags and sleeves, iPad cases and MP3 players, as well as creating an integrated marketing campaign to promote it.

Danielle’s range, Birdhouse for Goji, was influenced by her passion for fashion and beauty, with catwalk trends being the inspiration behind her colour scheme and floral patterns. Her keen interest in Twitter was also key to the design, and she identified the social networking site’s logo as an inspiration for the bird feature of her design. Danielle’s range (pictured right) can be seen in full here.

"I’ve loved working alongside YCN and Goji," Danielle said. "The whole process has been very exciting, and definitely a once in a lifetime chance! I’ve always loved creating patterns and prints, and getting the opportunity to do so on this scale is something I just wouldn’t have been able to do on my own. It’s been amazing seeing my work in the stores. This is a wonderful opportunity and one that I won’t be forgetting any time soon."

Emil’s collection, Gorilla Movement, was influenced by his love of music and urban street style, and can be viewed here.  He said: "It’s really exciting knowing that something I drew up during several late nights is now making its way to the shops around the country for everyone to see. It has been a great experience throughout."

His laptop bag design is seen on the right.

Kezia Clark, Project Director for Education at YCN, said: "Emil and Danielle worked incredibly hard with Goji to develop their designs. They should be extremely proud of what they’ve achieved. It will provide them with an excellent project in their portfolio at the very beginning of their design careers."

To find out more about YCN and how you can get involved, visit

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