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Jersey Shore banned from wearing Abercrombie

18th August 2011

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Abercrombie and Fitch has offered money to the cast of MTV’s reality show Jersey Shore not to wear its clothes.

Abercrombie and Fitch is known for its all-American look and describes itself as “the essence of privilege and casual luxury”. The company is worried that the cast of Jersey Shore could damage its image, especially Mike “The Situation” Sorrentino. The show is known for its loud and hard-partying cast, who live in New Jersey but for the latest season have moved to Italy. 

In a statement, the company has expressed its concern saying, “...this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.” The company is worried about the effect this could have on its reputation as well as its $3.5bn (£2.1bn) turnover reported in 2010.

Abercrombie and Fitch is offering a large sum of money to Mike Sorrentino as well as the show’s producer to stop wearing their brand. Another urgent offer has been extended to the rest of the cast. MTV has not yet commented on the offer.

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