Book Review: Internet Celebrity - Understanding Fame Online by Crystal Abidin
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Have you ever wondered where meme culture came from? Or how social influencers have come to be a big brand in themselves? What makes a celebrity? Crystal Abidin answers these questions and more in her new book Internet Celebrity - Understanding Fame Online.
Image courtesy of Emerald PublishingI found this book by Crystal Abidin extremely interesting as well as informative; I didn't put it down once. The book filled my brain with information about the media industry, fuelling internal debates about the morality of 'celebrity' in modern society. This is a great starter for those just beginning to interrogate media or without much prior knowledge of celebrity culture, other than what we are fed through mainstream media. Internet Celebrity has four main chapters: 'What is an Internet Celebrity Anyway?', 'Qualities of Internet Celebrity', 'Internet Celebrity and Traditional Media' and lastly, 'From Internet Celebrity to Influencers'. The book outlines key topics in short snappy chapters meaning it’s not a hard read, and there is no need for expert knowledge in this area to be able to understand and enjoy it. One of the most interesting concepts this book explores is the idea of Meme Personalities. Abidin defines them as “Ordinary people who can be (unwittingly) captured in compromising circumstances or with notable expressions or gestures and become iconized as memes”. Readers today are highly aware of memes as we are bombarded with meme after meme, day after day, but we often take them at face value without analysing and understanding the impact and background of a single image.
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