The Sorting Map: This map rearranges the world based on a country's personality
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No one can control where they are born, it's just one of those things. Some may feel like they slot perfectly into their environment - others not so much. Based on data collected from people across the world, JWT’s Personality Atlas has reorganised the world based on humanity’s most defining feature: personality. This is the ‘sorting hat’ that will tell you where you should really live. The Introspection Map is made up of eight new continents from Funlandia and Spiritania to Schemany and Techistan, sorting countries into continents based on predominant personality traits formulated from how participants view themselves. Schemany Russia, South Africa, Argentina, and Czech Republic Predominant personality traits in Schemany include stubbornness and scheming but also positive traits such as humour, fun, and a tendency to be welcoming. Russia tends to accentuate its heroic traits such as intelligence whereas Argentina admits to being assumptive. Culturis Italy, France, and the UK Culturis is a hub of – you got it – culture. Predominant traits include a focus on family, cultured, well-humoured, and content. It may not be a surprise to hear that the average person in the UK believes themselves to be very polite and respectful, a contrast to the dominant perception of the UK by other countries as, simply put, smug. Dilligance China and South Korea Family-focused and respectful are the traits that bring China and South Korea together in the Introspection Map, besides Religious Reef. Whereas South Korea boasts itself as tech-savvy, China instead defines itself as welcoming and consensus builders. Spiritania
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