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You can now get free cinema tickets for not using your mobile phone

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A brand new Norwegian app called 'Hold' is being launched across 170 universities across the UK to help battle phone addiction.

In partnership with Vue Entertainment company, the app will reward students for ignoring their mobiles while they are studying with gifts such as discounted cinema tickets, free popcorn, coffees, Amazon vouchers and a variety of other perks.

The app has been a huge success in Norway after its release in February 2016 and received 50,000 downloads in its first three months. It is now being used by over 40% of student across the whole of Norway.

Phone addiction is becoming a huge problem within our society, especially for students. Recent data shows that Facebook has also recently come under fire for being too addictive. A number of studies also reinforce the idea that productivity and creativity are reduced even if a smartphone is within our eyesight.

After its successful trial in University College London, Hold has now been rolled out to over 170 other UK universities as a unique solution to the phone addiction issues many people have.

At the moment, UK university students can accumulate points for every 20 minutes they don’t use their mobile phones between 7 am and 11 pm, seven days a week. Points accumulate over time while the phone is inactive which the app can detect, once you are registered with your university email address you can cash in your points for rewards at any time.

Partnership company Vue Entertainment has now been joined by fellow brands such as Café Nero, Amazon, planet Organic, Ugly Drinks and FlowMotion.

As well as being able to exchange your points for money off and freebies, the brand partnership encourages charity incentives, allowing you to exchange your earned points for school books and stationery, which are donated to school partnered with UNICEF.

Hold is free to download and is available for both Android and iOS devices. 

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