Type your univerity to customise your site-wide feed.
e.g., 'Southampton' or 'University of Surrey'


Clear My Uni




Unsubscribe

Amazon Fire - will expectations go up in flames?

28th September 2011 14:29:04




On my way to work this morning I was listening to radio 5 live, specifically to Rachel Burden interviewing technology expert Tom Cheesewright about Amazon’s new kindle – the ‘Fire’ – which is being announced this afternoon at a press conference in New York.

The Fire is expected to have a 7-inch colour screen, an easy-to-use operating system, and will be designed around media consumption of videos and magazines as well as books. All for an iPad 2-busting price of $250/$300 (£160/£190).

Although Tom undoubtedly knows his stuff, I was a little bothered none of the criticisms I had read on the upcoming gadget were mentioned, especially in the wake of so many people billing the Fire as an iPad 2 killer (it won’t be).

According to Ryan Block of Computerworld.com, Amazon outsourced the Fire’s hardware design to original design manufacturer Quanta in a rush to get a tablet to market. Quanta were responsible for producing RIM’s (relatively unsuccessful) PlayBook, the template of which was used to produce the Fire’s hardware in a time-saving shortcut. The result of this is supposedly a slower processor than Amazon had originally wanted.

Perhaps as a result of this slower CPU, the Fire is rumoured to be running an Android-based operating system that may be as old as Android 2.1. Apparently Amazon has heavily tweaked the OS and as a result it is unrecognisable from an Android experience, but some people are questioning whether a system based on 2.1 will be powerful enough to run most Android apps – which require 2.2 or 2.3 as a minimum (current version is 3.2).

Because of Amazon dropping (Google-owned) Android’s interface, they are supposedly also dropping integration with Google services, presumably such as maps, gmail, calendar, docs, reader, alerts, etc. While Amazon are coming up with their own alternatives – it is unlikely they’ll rival the professionalism of Google’s offerings and manage to tempt consumers away from their Google-facilitated lives.

Along with a lack of 3G, meaning owners will be forced to access content over WiFi only, the Fire isn't adding up to be the iPad-2-slaying beast some experts are purporting it to be.

There are also rumours aplenty that the Fire is simply a stopgap until the Fire 2 is released in 2012, which will be Amazon’s main baby. Consumers aren’t stupid. They know when a product has been rushed to market and they will hold out for something more special, which is why the Fire won’t be making any serious waves.

If anyone can kill the iPad 2’s dominance over the tablet market, it’s Amazon.

But this Fire will burn out very quickly.

On my way to work this morning I was listening to radio 5 live, specifically to Rachel Burden interviewing technology expert Tom Cheesewright about Amazon’s new kindle – the ‘Fire’ – which is being announced this afternoon at a press conference in New York.

The Fire is expected to have a 7-inch colour screen, an easy-to-use operating system, and will be designed around media consumption of videos and magazines as well as books. All for an iPad 2-busting price of $250/$300 (£160/£190).

Although Tom undoubtedly knows his stuff, I was a little bothered none of the criticisms I had read on the upcoming gadget were mentioned, especially in the wake of so many people billing the Fire as an iPad 2 killer (it won’t be).

According to Ryan Block of Computerworld.com, Amazon outsourced the Fire’s hardware design to original design manufacturer Quanta in a rush to get a tablet to market. Quanta were responsible for producing RIM’s (relatively unsuccessful) PlayBook, the template of which was used to produce the Fire’s hardware in a time-saving shortcut. The result of this is supposedly a slower processor than Amazon had originally wanted.

Perhaps as a result of this slower CPU, the Fire is rumoured to be running an Android-based operating system that may be as old as Android 2.1. Apparently Amazon has heavily tweaked the OS and as a result it is unrecognisable from an Android experience, but some people are questioning whether a system based on 2.1 will be powerful enough to run most Android apps – which require 2.2 or 2.3 as a minimum (current version is 3.2).

Because of Amazon dropping (Google-owned) Android’s interface, they are supposedly also dropping integration with Google services, presumably such as maps, gmail, calendar, docs, reader, alerts, etc. While Amazon are coming up with their own alternatives – it is unlikely they’ll rival the professionalism of Google’s offerings and manage to tempt consumers away from their Google-facilitated lives.

There are also rumours aplenty that the Fire is simply a stopgap until the Fire 2 is released in 2012, which will be Amazon’s main baby. Consumers aren’t stupid. They know when a product has been rushed to market and they will hold out for something more special, which is why the Fire won’t be making any serious waves.

If anyone can kill the iPad 2’s dominance over the tablet market, it’s Amazon.

But this Fire will burn out very quickly.




Have your say below






Like The National Student on Facebook Follow The National Student on Twitter Subscribe to The National Student RSS Feed

Album review: clipping. - CLPPNG
Fashion's New Thing: Fruit-fragrance Jeans?
Road trip through the USA is no.1 on students' travel bucket list
Album review: Honeyblood - Honeyblood
Film Trailer: Testament of Youth
Geneva: 12 stunning pictures of Europe's most underrated city
Album review: La Roux - Trouble in Paradise
Political Style: Vivienne Westwood launches anti-fracking clothing collection
Video: Baby ducks go diving in the kitchen sink
Recipe: British Asparagus and Goats' Cheese Tempura with Honey and Black Pepper
Film Review: The Purge: Anarchy
6 reasons why you should travel on your own
Our Technology Dependence: Is It Going Too Far?
Girls - want to learn how to code for free?
10 free iPhone Apps all students should download
Keeping hackers at bay: Top tips for creating a secure password
Video: Trouble getting up in the morning? The iPhone app that tempts you out of bed with bacon
Student-built app telling you where not to live in London wins university hackathon
Is Ironpants the new Flappy Bird?
What was the top Google search of 2013?
Introducing... the new (Christmas) Candy Crush?
"I didn't come here to do a degree. I came here to start a business."

© 2000-2011 www.bigchoicegroup.com TheNationalStudent.com is a website of BigChoice Group Limited | TheBigCampus, 127 - 129 Great Suffolk Street, London, SE1 1PP | registered in England No 6842641 VAT # 971692974