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Grads with digital skills will ‘earn more than doctors, engineers, pilots and dentists’


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Digital savvy students are likely to gain the largest financial benefits from their degrees, outstripping doctors, dentists and pilots, new research reveals.


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Nearly a third of graduates with a bachelor’s degree are earning more than $150,000 (£116,000) after utilising their academic skills in the lucrative digital marketing sector.

And almost one-in-five graduates with the same qualification are pocketing between $100,000 and $150,000 (£77,000 and £116,000) a year within just SIX years, a report by the Omnicore Agency has found.

Those salaries are up to twice as high as most UK medical practitioners, and substantially more than pilots, senior flight engineers, NHS dentists, and air traffic controllers.

The Digital Marketing Salary Survey 2018 is one of the most comprehensive studies into digital marketing to date.

Hafiz Muhammad Ali, chief executive of Omnicore, said the findings reflect the demand for digital skills and the growing UK skills gap.

Ali, the author of Digital Passport: Your Pass to a Promising Career in Digital Marketing, says: “The digital marketing industry is growing at a phenomenal pace, and shows no sign of abating.

“But the pace of digital transformation and demand for digital skills cannot keep up with supply; there will be 150,000 digital jobs up for grabs by 2020 with insufficient numbers of digital professionals to fill them.

“As such, those graduates in the digital marketing industry are earning higher salaries than some of the UK’s leading NHS doctors and dentists, often after only a few years of experience.”

The survey anonymously questioned 202 UK-based digital marketers about all aspects of their career path – from what they earn and where they work to their educational backgrounds and job satisfaction.

24% of respondents worked in Search Engine Optimisation (SEO), an industry which is expected to grow to £79billion by 2020.

The remainder specialised in content marketing (22%), social media (21%), mobile marketing (6%), analytics (6%), Pay Per Click (11%), and Conversion Rate Optimisation (11%).

Omnicore found that 33% of marketers who earn $100,000 (£77,000) and above specialise in Conversion Rate Optimization.

SEO comes second, with 28%, and Mobile Marketing comes third with 17%.

Exactly a quarter of UK digital marketers earn an annual salary close to the UK’s median personal income of £21,000.

Researchers also delved into the respondents’ experience to determine its influence on their income.

47% who earn more than $150,000 (£116,000) possess between 11 and 15 years’ worth of experience. Of these, 28% were company owners and the same number were C-level executives.

But incredibly, nearly half (46%) who earn between $100,000 and $150,000 (£77,000 and £116,000) per year have just six-10 years’ experience - significantly less than doctors and other professionals who net the same salary.

The majority of those who earn between $100,000 and $150,000 (£77,000 and £116,000) per year were found to be consultants (18%).

Respondents’ educational backgrounds also revealed some surprises. Only 1% of those questioned possessed a doctorate, and just 24% had a master’s degree. 48% had a bachelor’s degree.

Respondents were also questioned about where they worked and their overall job satisfaction. 39% were employed by a corporation, and 34% were employed by a start-up.

In total, respondents scored an average of 7.81 out of 10 on a job satisfaction scale, where 0 was described as “Not at all” and 10 being “I love it”.

Ali, whose book Digital Passport provides a comprehensive insider’s guide to launching a successful and prosperous career in internet marketing, says: “If there ever was a time for university students to consider a career – or a career shift – in digital marketing, this is it.

“No other industry can provide graduates with such high earning potential with such little experience, and few are able to offer similar levels of job satisfaction.”

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