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Two thirds of freshers overhaul their online image to look good at uni


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Worried about the people you meet at uni coming across your drunken A-level results day pictures? You’re not alone. As millions head off to campuses across the country, research from has revealed that 68% will have a spring clean of their social networking profiles in a bid to make a good first impression with new friends.

First online impressions are apparently essential for the 70% of students that use social media sites, with over a quarter (27%) admitting they buy new outfits because they’re worried about being seen in the same outfit twice.

A potentially promiscuous one in six (15%) also hide their relationship status before starting their course.

It seems that online image is a real concern - 14% confesses they’ve deleted pictures on social media profiles, while almost one in ten have deleted comments from friends which they felt dragged down their online image. One in eight even admit to exaggerating posts in the run up to university to make their lives appear more exciting to new Facebook friends and Twitter followers. 

The research shows that the pre-uni social media refresh is vital for social-media addicted students. Nearly one in five check their profiles up to a whopping 30 times a day, spending six minutes on average each time they log on. At an average of three hours per day - nearly two months a year - it’s easy to see why freshers are so aware of how they present themselves online.

Of those students using their digital “pre-fresh” as a way to conceal certain aspects of their personal life engineering students appear the most underhand – 27% admit they conceal their relationship status from potential new friends. Medics on the other hand are the most truthful, with only 8% failing to disclose the details of their love life.

It also seems that freshers are worried about those at home seeing what goes on at uni in freshers’ week and beyond – a possibly wise 17% block their parents from viewing their online profiles, although for undiscosed reasons this rises to 28% in Wales.

Anita Naik, consumer editor at, commented:“The only preparation that used to take place pre-university was to find accommodation and purchase the essentials for student life, but social media adds another level of worry for young people who are looking to make a good online impression with their new uni mates.

“For the 27% of students concerned about being tagged in the same outfit twice, mix and match items for a new look. Alternatively, freshers should consider hosting a swap shop with friends from home before they leave for uni if they want start with a whole new wardrobe without breaking the bank.”

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