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Heriot-Watt students launch Camden pop-up shop

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At 6pm on Thursday 18th April, while most other shops on Camden High Street shut their doors for the evening, Spirit of Camden opened up and launched a number of innovative new collections in a formerly vacant retail unit. The shop was filled with unique one-off garments all created by 3rd year textile and design students at Heriot Watt university.

As the public arrived and space began to fill up, the atmosphere in the shop was buzzing. Two of the brands, Re-awakening and Asylum were displayed prominently in the window, and the cutting-edge design of these garments caught the eye of a number of passers by.

The project is a collaboration between Collective Retail, a programme in Camden Town taking over the leases of empty shops on Camden’s high streets, and Heriot Watt University, who have successfully hosted pop up shops in London in the past.

The students were given a theme for this two week takeover of business in education, with the whole concept aiming to give students invaluable real-life experience of showcasing their work in a cutting edge retail environment, while simultaneously helping to rejuvenate an area of Camden Town through fashion.

Jen Finley, Student Co-ordinator, Heriot Watt University, says: “As third year students this has been a fantastic experience for us, and we feel so privileged that Camden Town Unlimited and Collective asked us to be part of their campaign to revive Camden Town. By the end of the two weeks we will have gained so much from this project that we’ll be able to carry forward into further studies and on into the industry.”

Guests who attended the launch included Mehdi Assarian, from War Magazine, a high-concept fashion led publication, design lecturer Theresa Coburn from Heriot Watt University, and Simon Pitkeathely, CEO of Camden Town Unlimited and Collective.

Students modeling their collections mingled among the guests providing plenty to talk about – the Pamela McCullen dress from the Imperium collection consisted only of a high-neck leather crop top with individual straps of material wrapping around the body all the way to the floor.

The shop was designed with support from the Conran Design Group and will be occupied by Spirit of Camden for two weeks until the 6th May with the collections marketed and sold entirely by the students.

All designs and one-off pieces can be viewed online at www.spiritofcamden13.blogspot.co.uk and the students can be found tweeting @SpiritofCamden

Spirit of Camden is at 69 Camden High Street from 19th April – 6th May 2013

www.camdencollective.co.uk




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