Gillette #Metoo: Do not let brands steal the debate from victims
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I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity.— Piers Morgan (@piersmorgan) January 14, 2019
Let boys be damn boys.
Let men be damn men. https://t.co/Hm66OD5lA4
I wanted to tackle something slightly larger than this, which most traditional media seem to have forgotten. I experienced some déjà vu with this campaign – Nike’s Colin Kaepernick ad. Of course, the conservatives who would boycott Nike and burn their shoes are now somehow trying to break their Gillette razors, but both messages that these ads convey are strangely progressive, almost spot-on in their understanding of intersectional resistance to racism, sexism, harassment. However, let’s not forget that corporate ads are NEVER made for free; they exist for financial profit. Gillette simply cannot be the leading actor of this debate: they have seen how lucrative controversial ads are, and their own moral record is far from being pristine. The act itself of shaving has been carrying gendered stereotypes for decades. Brands like Gillette have pioneered the use of women’s razors more than a century ago, and have been since them selling promises of smooth legs, stubble-free and kissable faces: systematically
Fox host says Gillette ad is disrespectful to the troops pic.twitter.com/72r4wVvUJO— Andrew Lawrence (@ndrew_lawrence) 15 January 2019
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