Why high street shops are damaging body confidence
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Clothing brands aren't stocking enough of larger sizes in-store, and it's having a hugely negative effect on body confidence and undermining the body positivity movement as a whole. When clothes shopping, we have all faced that sinking feeling of disappointment when you realise that an item you like doesn't come in your size. It's frustrating and saddening, but thankfully often a rarity, so we pick ourselves up and move on. Now, imagine having to face that feeling with every item of clothing you are drawn to. That's the reality for many plus-size women. For example, I went clothes shopping with a friend of mine a couple of weeks ago. In our three years of friendship we had never done a shopping trip before, something that I shrugged off as an activity that just didn't interest her. However, this trip was a necessity as she needed a new outfit for her birthday celebrations, so we delved into New Look trying to find the perfect look for her night. We went in filled with excitement and optimism for our quest, but unfortunately, the trip didn't last long at all; it fizzled out from fun to frustrating in the space of ten minutes. My friend is a size 18, sometimes a 20, and every time we found a potential item for her to try on, we'd be faced with disappointment: they simply didn't have her size in stock. By the time we'd done a loop around the shop, my friend refused to even rifle through the hangers to check, and her cheeks were scorched with embarrassment and shame. I suddenly realised why we had never been shopping before. In an attempt to save the trip from complete failure I suggested that we take a look upstairs in their "curve" range to see if we could find anything suitable up there.
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