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Make-up free selfies - should we grin and bare it?

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How many make-up free selfies have you seen? The lovely people over at Wowcher HQ have seen lots, and many of them have even been on the receiving end of the camera.

Anyone with a social media presence will have found it hard to avoid an influx of makeup free faces appearing on their news feed. This trend was not in fact started by Cancer Research UK themselves, but by a group of women posting their bare faces along with a donation of a few pounds. In just 24 hours the charity received over 800,000 donations, and that number has been rising steadily ever since.

So the pressure is on ladies - is it possible to not dare to bare once you are nominated? This viral trending has caused a mixed reaction, with some people raising concerns over the relevance of make-up free faces to such a poignant cause as Cancer Research. The big question is whether we are in danger of comparing the act of displaying an unadorned visage to the world with the bravery of the millions who are fighting the battle against cancer.

Whatever your thoughts are on this craze, there is no denying that the cause is worthy. If the outcome is millions of pounds towards this charity, then is it fair to say that we should quite literally ‘grin and bare it’?

Wowcher has decided to join the fight against cancer by donating to Breast Cancer UK for every single sign up on this link.  

What are you signing up to? Nothing except access to Wowcher’s hand-picked deals, which are updated daily to find the very best discounts on the brands, activities and restaurants you love - all in your local area.

At Wowcher, nothing is ever on offer except fantastic discounts on products which we would want to buy for ourselves. And not only this, but we are donating 50p to Breast Cancer UK for each and every signup. The more people that sign up, the bigger the donation will be!  Not only are you supporting a fantastic cause, but you might also bag yourself discounts of up to 80% on your next purchase.

So what are you waiting for? Sign up today to do your bit, absolutely FREE. You don’t even have to take your make-up off!

Sign up here.




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