H&M are finally changing their clothing sizes and we have the paper to prove it
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The Swedish brand H&M is now changing their clothing sizes to comply with U.K. standard in response to customer feedback. The store is currently adjusting their sizes in line with UK size measurements - meaning that a size 12 will now be recognised as a size 14. They sent the following leaflet with orders, informing their customers that the garment label will not match the size they ordered. This comes after complaints that H&M sizes were too small. Several H&M customers have gone viral with their complaints, in which they had to severely ‘upsize’ after not being able to fit in their normal size. This has sparked many to compare H&M sizes with other brands, discovering a shocking discrepancy. removing the plus-size clothing section in their New York stores, further limiting their clothing options for people that often have to upsize in H&M. One customer, Rebecca Parker, received a lot of support after writing an open letter to H&M, expressing her disgust in trying on a pair of size 14 jeans that she ‘failed to pull past one thigh’, despite having always been a size 12-14. She issued a strong statement in her letter saying “the more I thought about it, and those jeans, I realised it wasn’t MY failure that prevented me from pulling on a pair of trousers, but yours." Parker didn’t necessarily write the letter to complain about its impact on her, though it was undoubtedly an inconvenience at the very least. She voiced her concerns about the effects that H&M sizing would have on her younger self . She wrote that the girls may begin to feel an impact on their confidence for having to upsize in clothing.
Image: Rebecca Parker
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