Fans slam Zoella's 'overpriced' £50 advent calendar full of 'cheap tat', including a tiny pen and bag of confetti
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Popular Youtube star Zoella has been accused of trying to exploit her young fans by selling a self-branded £50 advent calendar full of ‘cheap tat’.
The calendar, which has 12 doors opposed to the traditional 25, includes a small pen and a bag of confetti among its gifts.
Unimpressed shoppers have left nearly 100 one star reviews on Boots.com, where it is being sold, and have also slammed the calendar contents on social media.
A Tweet by Sophie Thompson, which highlights how “some working class families are probably busting their asses right now trying to afford that £50 Zoella advent calendar” when “it's worth about a fiver”, has over 13,000 ‘likes’.
On Boots website the product is described as an “ultimate Christmas calendar” full of “amazing and exclusive treats”, but you could say a more accurate description might be: ‘a collection of things you might find knocking about at the bottom of your handbag’. The 12 gifts include a notebook, a pen, a small pencil case, stickers, a miniature candle, a votive (a candle holder), a 30ml room spray, a fluffy pom-pom keyring, a bauble, two cookie cutters (separate windows) and a small bag of confetti. The candle included in the calendar is a miniature version of the Zoella Festive Cookie Candle which costs £12.50, and shoppers suggest the miniature equates to only being worth around £4. In a scathing online review of Zoella’s calendar, Youtube vlogger JaackMaate shows how the cookie cutters - which currently retail for 77p on Amazon - are not very sturdy and can easily be bent with your fingers. He also points out how the price of the calendar is the same as a day's wages for a lot of people, suggesting the £50 price tag is excessive and “exploitation of young children”.
some working class families are probably busting their asses right now trying to afford that £50 Zoella advent calendar and I don't know how she can live with that knowing it's worth about a fiver— sophie (@sophxthompson) 13 November 2017
credit: Youtube/JaackMaateIt might seem harsh but considering one of the gifts is a tiny pen, many people have backed JaackMaate’s criticism.
this was brilliant mate, it’s disgusting for her to be exploiting young fans like this, makes it even worse that she’s still not addressing it. proper shameful.— holly jolly christmas (@rileybIves) 11 November 2017
JaackMaate's video inspired me to see how much Zoella's £50 Christmas Advent calendar was worth.— Yasmine (@YasmineSumman) 11 November 2017
After searching for each item on Amazon and Primark, buying each item individually would all together cost you £21.57 (roughly). So you're paying: £28.43 extra for her name on it. pic.twitter.com/uCXnNDUSzl
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I watch Zoella videos most nights as I like her channel and have some of her products but that advent calendar she’s bought out is an absolute joke! £50 and all you get is a small candle, confetti, stickers, a pen and a little bag... shocking..— AmyBailey/AzzaBazza♡ (@AmyMarieBailey) 14 November 2017
Zoella is a perfect example of people deliberately using their platforms for nothing other than to give themselves a bigger pay cheque every month. £50 for a poorly designed 12 day cheap advent calendar is an insult to anyone who has ever supported her— Harriet Wright (@harriet_wrightx) 13 November 2017
Zoella should genuinely be ashamed of her advent calendar, £50 and you could probably buy all of the stuff inside for a tenner at most, what a joke— Sarah (@Sarahlonghurstt) 12 November 2017
Things you can buy instead of the Zoella advent calendar- 200 pigs in blankets x pic.twitter.com/O2fFDAh11X— Veronica McCluskey (@veronicamcc95) 12 November 2017
Soap and Glory have brought out a 24 day advent calendar which costs £40. It’s £10 cheaper than Zoella’s 12 day advent calendar and it actually has their products in it, not just confetti.— Chloé