More women than ever are finding dates online, according to a new survey
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Using technology such as dating apps to find relationships and sexual partners is becoming increasingly popular among women, new research has claimed. According to a survey of more than 130,000 women globally who use female health app Clue, more than one in three British women (36%) said they had used an app to help find a partner. The research also found that while 18% of British women have used an app to look for a long-term relationship, 10% have done so looking for a one-night stand and 14% for chatting and “sexting”. The survey was created in consultation with the US-based Kinsey Institute, which examines human sexuality and relationships. The findings suggest that more than two-thirds (67%) of women globally have engaged in sexting, predominately through SMS messages, but 18 to 20-year-olds were found to be more likely to use messaging app Snapchat. Dating apps such as Tinder, Bumble and Happn, alongside social media platforms, have become increasingly popular ways to meet new partners. Research by TSB from early 2017 suggested that dating apps are now responsible for one in seven new relationships in the UK.
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