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Orange Wednesdays to end after 12 years

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It’s almost time to say goodbye to Wednesday nights as we know them – after 12 years, numerous two for one ticket stubs and more free doughballs than we dare to remember, EE are ending their Orange Wednesdays promotion next year.

Yes, it’s true – although it saddens us greatly to say it, the future of Wednesday nights aren’t bright anymore.

The news came yesterday, and has caused an outpouring of grief across the internet – all of which is justified, we feel.

Since 2003, Orange Wednesdays has allowed EE customers (or anyone who could get their hands on a code, which includes approximately 100% of the rest of the UK population) two for one cinemas tickets, as well as two for one pizzas and free garlic bread/doughballs at Pizza Express.

 

EE was created as a result of the merger between Orange and T-Mobile in 2010, and we did wonder at the time how Wednesdays could stay orange afterwards – Everything Everywhere Wednesdays just didn’t quite have the same ring to it, after all.

The company says that changes in its customers’ viewing habits in recent years has meant that Orange Wednesdays is no longer the “iconic” promotion that it once was, leading to the decision to close.

In a statement, EE said: "After 10 great years our brand has changed and our customers' viewing habits have also evolved so it's time to move on.

"That's why the final credits will roll for Orange Wednesdays at the end of February 2015. We're working on new customer entertainment rewards and we'll provide more detail soon."

The last Orange Wednesdays evening will take place on the 25th of February next year, and we’re sure that it’ll be a dark day for all those who grew up without having to ever pay full price for cinema tickets.

RIP, Orange Wednesdays. We’ll never forget you.

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