Bored of Facebook? Two thirds of users have switched off
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A study has found that over 60% of Facebook users have decided to log off - permanently. As the Pew Research Centre’s Internet and American Life Project has recently found out, 61% of Facebook users has given the site a break. The reasons range from ‘too much gossip and drama’ to ‘boredom,’ but the main cause for leaving, confirmed by 21% of the respondents, is simply the lack of time for Facebook. People complained it demands too much attention and 8% said they took a break because they were spending way too much time facebooking away. Around 92% of the online Americans have an account on Facebook - and of these nearly two-thirds are now on pause or have completely given up. Considering the social network depends largely on the targeted advertising to make an income, will the Zuckerberg imperium crash and burn if so many of the users walk away? Doesn’t seem so. Although some decide to drop out, for every leaver there are a couple of new enthusiasts joining Facebook every day. In the past two years the revenue has shot up from $3.7 billion in 2011 to $5.1 billion in 2012. Interestingly, according to the study, it is the young users who are likely to lose interest in the social network. Only 17% of those over 50 years old admitted planning to cut down on Facebook, whereas of those aged 18 to 29 as much as 38% asserted they wanted to log off for good. Is Facebook endangered in the UK too? The investigation carried out by SocialBakers confirms that over 600,000 British Facebookers failed to visit the site in December of 2012, which is the biggest drop in users of any country. Experts call it ‘Facebook fatigue,’ explaining that privacy issues and constant redesigns might have put people off. Facebook used to be cool, but it is becoming more and more worn-out. Apart from the exam periods when it suddenly makes the best form of procrastination. E-mail, Skype, Facebook… are we now waiting for the Next Big Thing?
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