Interview: Wild Front
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You may have heard Wild Front’s name echoed along the grapevine ever since Emily Eavis handpicked the four-piece to headline the BBC Introducing Stage at Glastonbury last year. You may have already been lucky enough to catch one of their eclectic live shows, or you may sit in the camp yet to hear the dreamy blend of ambient pop that Wild Front are heralded for. Either way, you’re sure to be searching their name on Spotify, in eager anticipation of their debut album’s release, once you’ve read our interview with the band’s frontman Jack Williams. Southampton’s Wild Front have been making music together under different guises for close to ten years and within the last two years have released an impressive run of singles and EPs under Wild Front to great acclaim. With standout single ‘Rico’ which the band humbly did not anticipate the love the atmospheric, slow and shimmery track would receive, reaching over a million streams, talk of a debut album is long overdue. “I think we just ended up with a body of work that we wanted to be an album and thought this was the right time to go for it.” The band are yet to drop the album’s lead single, ‘Simmer Down’, a glimmering summer anthem building on the passion of the singles that came before and providing an enticing slice of what is to be expected from the album. “The chilled, summery and driving vibes heard on 'Simmer Down' are certainly a theme that will run throughout the album. We have a few different aspects to our sound, so the album will be a real mix of that. Expect a lot of chilled ambience, but also a lot of bouncy tunes! I won’t give too much away…” Jack remains tight lipped, but we are assured that of the many different influences the band cite as inspiration, he doesn’t “think too many have snuck into the album”. For the record, we should perhaps be expecting the album to dip into the fruitful sounds of a band who listen to plenty of Gretchen Poulito, Kendrick and Tame Impala. To date, the band have written, produced and mixed everything at their home studio to wondrous results, but have placed production responsibilities in the more than capable hands of Fred Cox who is known for his work with Kasabian, Janelle Monae and Rag N Bone Man and guaranteed to lift the album to even greater heights. “He’s so easy to work with and such a nice guy! All of us are loving the process of taking songs we have written into the studio with Fred and taking it from there.” With music so smoothly produced, it comes as little surprise that most often when a track is born, the music comes first. Though writing feels like something that comes naturally to the collective.
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