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New Band of the Day: FRYARS

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Not many people have the ability to say that Kanye West has blogged about them, and it to be true.

FryarsHowever, somebody with that oh-so-desired power is Benjamin Garrett. 

Producing music under the name of Fryars, the Londoner describes both himself and his music as ‘Inconsistent, Eclectic, Empathetic’.

Since teaching himself to play piano and using good old MySpace to kick-start the distribution of his music, Fryars has since released debut Radio PWR EP, co-written and produced tracks for MIKA and worked closely with Lily Allen. He will open up for Lily on her UK tour later this month to deliver ‘beautiful songs, performed in subtle fashion’ to ‘some bemused punters.’

Following is the release of mighty sixteen track album Power, interestingly a script was written before any tracks (Power is) a concept album. (The songs) are inextricably linked in narrative and universe.’

Regularly referring to Power as a soundtrack to a movie that doesn’t exist, Fryars favourite film soundtrack is ‘Requiem For A Dying Planet -  the Herzog film. (Composer : Ernst Reijseger).’

However, since speaking listentomyfuckingmasterpiece.com has come out of the woodwork. Posting on his Facebook page ‘POWER // FILM // COMING SOON’ linking to a witty, avant garde trailer complete with subtitles ‘But the label are happy, because they can just run off a deluxe edition.’ 

Revealed yesterday the appropriately named website has uploaded content including a videogame-esque ‘welcome’ video and a full stream of the album. Speaking of which, Fryars suggests that the release is more straight-talking with fewer metaphors and clearer lyrics than previous material, describing it as ‘more of an American listen.’

Lead single Prettiest Ones Fly Highest is wonderfully electric. Poppy hooks laced with soft, euphoric melodies provide easy immersion into a symphonic haven. ‘I know all kinds of girls, they all you need to cross the whole universe’Stating that the reason Prettiest Ones was chosen for single release was because of ‘My label’ Fryars straight-to-the-point attitude on the music industries discussed his journey as ‘Long, Slow, Fascinating.’ asking ‘Everyone knows each other, don’t they?’

Since working with Rae Morris on EPs and her album, it felt ‘natural to do a duet’. Portraying a deeper perspective on romance than Prettiest Ones,recent collaboration Cold is an allusive conversation between the two highlighting the issues between two distancing lovers. ‘Your eyes ain’t pretty anymore (You’re not the one I adore)’ is hauntingly heartbreaking highlighting the versatility of both artists.

With the release of Power (by the looks of it a CD and a movie) later this month, work on the new Marina and The Diamonds record confirmed and a run of his own headline shows in Europe just around the corner, you won’t have to look far to hear more about this pop professor.

Or you could just stream the album.

Pre-order the album here.

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