Interview: Blitz Kids
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It’s difficult to miss Blitz Kids in the world of rock at the moment. The band have found themselves in the current young fraternity of bands such as Don Broco and Lower Than Atlantis that have attracted a wave of media backing, and a fiercely loyal fan base to match. Part of Blitz Kids’ success can be attributed to the bands that lead the way as Jono Yates reveals: "These guys have really opened the door for band’s like us, and now we’re starting to get played so we’re really grateful!" Another source that’s allowed Blitz Kids the newfound attention is their recent signing to the ambitious and wealthy label Red Bull Records. Yates is particularly enthusiastic about the label’s laid back approach: "They’re not like some major record labels that dictate what music you play, what you look like etc. We’ve always had a vision, and Red Bull have helped us realise it and turn it into a reality." But despite him praising external forces for their success, it is ultimately down to Blitz Kids themselves, who’ve had to deal with an increase in pressure to match their new profile: "There’s a definite level of expectation, but it’s come naturally as a result of signing for Red Bull, and its forced us to step up our game and recreate what we’ve done on the record live. We think we’ve done that." It is definitely a step up from the also-ran status they enjoyed previously: "Before we were the always the underdogs: we never really released anything great but we were always on the scene and people were routing for us because we were trying really hard.’ The early signs are certainly good for Blitz Kids, with the band’s mini-album Never Die showing the band have certainly delivered on their promises. Musically Yates believes Never Die it is a definite progression: "Before we used to go off on tangents on songs and our songs often ended up as a collection of riffs that Joe (Vocalist) tied together. But now we’re focusing on the song itself, making sure we’ve nailed the vocals, melodies and harmonies before adding the creative stuff on top."
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