Bad Hair Selfies Put Africa's Rhino Poaching Crisis In the Spotlight
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In 2014 there have been plenty of reasons to take on challenges, with social media proving itself as a force for good. Acacia Africa’s #SaveInongwe campaign is no different, the safari specialist’s initiative focused on saving Africa’s endangered rhinos - the challenge is to upload your bad hair day selfie to Facebook or Twitter and nominate or donate to your wildlife charity of choice. A play on keratin, rhino horn is comprised of the same substance found in our own hair and nails, but surprisingly enough, on the black market its worth more than gold. Thought to cure cancer in some Asian countries, this mythical medication is now on track to cause a wildlife tragedy of disastrous proportions: rhinos in the wild are facing extinction by 2026. The statistics are alarming. Since 1st January, 1,030 rhinos have been killed by poachers in South Africa, while in Namibia 22 rhinos have met the same deadly fate. Kenya has also bore the brunt of the crisis, with the country reporting what is possibly the worst incident in 25 years back in July. With South Africa home to more than 80% of Africa’s rhinos, the outlook is bleak. Arno Delport, Sales & Marketing Manager at Acacia Africa, says: “There’s never been a better time to generate awareness and encourage donations, and when you consider the vast distances covered by rangers in Africa, the Kruger National Park comparable with the size of Wales, conservation is costly. We’re also fighting against highly sophisticated syndicates; wildlife crime (is) the fourth largest illegal activity in the world after drug trafficking, counterfeiting & human trafficking. “In light of the facts it’s hard to imagine what a selfie will acheive, but its important to not to lose sight of the positive changes being made on the ground and to be aware that donations really do make a difference.”
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- Upload your Bad Hair Day selfie to Facebook or twitter
- Add the hastag #SaveInongwe
- Nominate or donate to Save the Rhino International or your favourite charity
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