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Win a very snazzy Christmas jumper when you pick up a VK mixed pack

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If you’re a lover of all things brightly coloured and also of the UK's top student drink, you’ll be delighted to know about the festive treat that VK is offering its customers this winter.

The newest drink in the VK lineup, VK Watermelon, will be joining the other six VK flavours in selected mixed packs - and if your box contains the new fruity flavour you’ll have the opportunity to get your hands on the ultimate sought after VK merchandise: the iconic VK Christmas jumper.

Here it is:


Credit: Vk / Global Brands

You can win by simply sharing your exclusive VK Watermelon bottle on social and tagging the brand in your post.

If your mixed pack does contain a VK Watermelon, you’ll also be amongst the first in the country to taste it.

With VK merchandise always in demand, this year the Christmas jumpers are better than ever - embellished with the VK logo, VK bottles, snowflakes, and stars, they also have LED lights built in, making for a super eye-catching look.

Here’s how to enter, again:

1. Buy a VK mixed pack

2. Check if it includes the new VK Watermelon flavour

3. If it does, take a picture and tag @vk_official on Twitter or @vkdrink on Instagram/Facebook.

VK Watermelon was launched with Deltic nightclubs earlier this year, and it joins the other VK flavours - Blue, Apple and Mango, Black Cherry, VK Ice, Tropical, Strawberry and Lime, and Orange and Passionfruit - on the shelves in February 2019. The campaign will continue with targeted celebrity influencer campaign, and the chance to win even more festive freebies.

Jen Draper, Marketing Director at Global Brands, says: “VK is a brand that always has its consumers at the heart and this latest campaign is no different.

“We’ve had a phenomenal response to the new watermelon flavour so far on social media, with people in their thousands desperate to try the latest addition to the range.”

The recent crowdsourcing campaign to find the new VK flavour reached six million consumers, amassing 33,000 votes, 19,000 of which were for watermelon.

VK will also be giving away Christmas gifts on their social channels throughout December, including bottles of VK Watermelon, Christmas jumpers, and a seasonal VK hamper. Look out for the VK Christmas jumper on celebrities Instagrams' too, as famous faces will be giving away a number of their own.

To find out more about the campaign, visit the VK website: www.vkofficial.com

Follow VK on Facebook, Twitter and Instagram

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