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The brands who are giving back


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In a climate that is dominated by fast fashion, sometimes buying new clothes is really something that you cannot avoid. One thing you can do, however, is look for a brand that gives back.

From brands that have released charity collaborations to companies whose ethos is entirely about giving back, we've compiled ten brands who are giving back, either by donating a portion of their profits or creating merchandise as part of a charity collection. 


Bella Freud War Child t-shirt, £25. Image Credit: Ruby Naldrett



Girl vs Cancer

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Cancer survivor Lauren Mahon was unable to work during her treatment, so she turned her hand to creating tit-tees with 25% of the profits going to four different cancer-related charities. The brand has since expanded to a whole selection of tongue in cheek clothing.

The latest drop is dedicated to Mahon's late podcast co-host, Rachael Bland, with the profits going to Rachael's charity of choice - Paxman, which helps cancer patients retain their hair during chemotherapy. 


 Never Fully Dressed

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Never Fully Dressed has a range of chari-tees, but without a doubt, their most famous is the 'Boob T'. The cheeky t-shirt, which sports a hand-drawn pair of boobs across the front, has been worn by stars such as Kendall Jenner and supermodel Emma Louise Connolly. 

The best part about the Boob T is that £5 from the sale of each t-shirt goes to mental health charity MIND, with over £20,000 being raised for the charity already through sales of the t-shirts.



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Founded by Paige Fashoni, FLUX is a brand of period-proof underwear with a difference. As well as helping to save the environment, the lingerie also gives back.

The 'By you, For her' scheme means that for every pair sold FLUX will donate a reusable menstrual pad to a girl who really needs one. When we spoke to Fashoni, she was very passionate about helping to end period poverty: "There are so many girls worldwide missing school and being shamed for having a period that I had to try and do help in some way. That’s why I created the scheme “By You, For Her”.



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Sezane is the French brand that every influencer is wearing. What you didn't know is that as well as being uber chic, Sezane is also committed to giving back. Each season they launch a different piece which will be used to donate 100% of the profits to their partner charities through their Demain programme.

Demain supports actions to create access to education, culture and equal opportunities for children across the globe. This seasons offering is the 'French Toast' t-shirt, which has already been seen on the likes of Lucy Williams and Gemma Chan.


Bella Freud

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Bella Freud is the ultimate cool girl brand, being staples in the wardrobes of everyone from Alexa Chung to Kate Moss. One thing about Freud's cool knitwear and tees is that unfortunately, they aren't the most affordable - well, until now.

As part of the 'Wear it for WARCHILD' initiative, she has designed a charity t-shirt bearing the words 'Peace and Love'. At just £25, this tee is not only super affordable but the profits go to War Child, helping children overcome the traumas of being affected by war.


Stripe + Stare

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Stripe + Stare are a super cute lingerie brand who have released a range of knickers in collaboration with Lady Garden. The collaboration consists of three pairs of charity knickers each embroidered with a different slogan including 'Lady Garden' and 'Vajayjay'.

Proceeds from the sale of the three charity knickers will go to the foundation. Lady Garden is a national women's health charity whose mission is to help raise awareness into gynaecological cancers. 


Black and Beech

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Black and Beech is a feminist apparel brand. Their latest collaboration is with Scarlett Curtis and her book Feminists Don't Wear Pink (and other lies)The book was initially supposed to launch a pop-up shop in Topshop and release merchandise in their Oxford Circus store however the stand was taken down just 20 minutes after its launch.

Black and Beech stepped up, launching their own collaboration with Curtis and the book. The merchandise bears the logo of the book, with 10% of the money made from each sale going to Girl Up. Girl Up is a United Nations Foundation that aims to help girls change the world.


ASOS x Help Refugees

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The 'Choose Love' campaign started by Help Refugees is already iconic, with a multitude of celebrities wearing the slogan t-shirts. The t-shirts are designed by Katherine Hamlett, who is famous for her 'Choose Life' shirts that were worn by the likes of George Michael back in the '80s.

The shirts and other merchandise are available to purchase on ASOS, with 100% of the profits from each sale going to Help Refugees.


Ninety Percent

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Ninety Percent is a clothing brand with a difference. The clue is in the name, Ninety Percent donate (you guessed it) 90% of their profits. 80% will go to a charity, and the other 10% is split between those who make the clothes and those who run the brand.

The best part about this is that you can choose which charity you want your sale to go towards, with causes including War Child and Wild Aid being two of the charities that Ninety Percent supports. 



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CHNGE is another great feminist clothing brand. Their latest collaboration is with Gurls Talk, the online women's platform run by model and activist Adwoa Aboah.

$10 of the profits made from the sales of the clothing in this collaboration go to a women's refuge of Gurls Talk choice. 


These are just ten brands that are doing great things, but there are loads more out there. So when you make a purchase not only are you getting a new item but you're helping people in need - and what could be better than that?

Lead Image Credit: Ruby Naldrett

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